To become the leading Indonesian pharmaceutical company by being the preferred partner in the provision of solutions to it customers.
To serve and satisfy stakeholders by:
Strengthening the product portfolios in every focused specialist category
Innovating products as well as design through continuous improvement
Providing high quality products at low cost
Providing excellent services to all specialists in Indonesia (with ethical products) and to the wider community (with non-ethical products)
Developing a strong and positive culture in human resources, based on competencies